June 28, 2007
We have a new name: Estately
We’re very excited to announce our new name today: Estately. After some soul searching, we decided that ShackPrices was fun, but didn’t always convey how good our real estate search is, the variety of homes available on our site, and the vast amount of information available on our site.
We are absolutely smitten with Estately. It’s quick, easy to pronounce, and easily conveys “things concerning real estate.” We realize that entirely meaningless names are all the rage right now, but we’re bucking the trend: Estately. Can you tell how much I like typing it?
We remain focussed on making it easier consumers to find and buy the right home for them. Estately offers the same easy -yet-powerful search interface.
We’re still debating a tag-line, so we propose a contest: If you suggest the tag line we end up using, we’ll give you the very first Estately mug ever to come off the printing press along with a rare and out of print ShackPrices mug. We’ll take suggestions in the comments or on our contact page.
And yes, you can use Estately to search for properties on your iPhone.
June 28th, 2007 at 8:14 am
Congratulations on the new name! I think you picked a great one.
June 28th, 2007 at 8:32 am
Agreed, it’s a name you can go a lot farther with. Congrats!
June 28th, 2007 at 8:51 am
Congrats on the new name! How about something with dream homes…”Dream homes realized.” “Dream homes. Search here.” “Making dream homes come true” Shooting blanks now, I’ll try again later
June 30th, 2007 at 1:15 pm
Congrats,
Unless you proactively looked for it,..
You had the fortune of being well connected/advised; not everybody has such a luxury or luck.
Enjoy