Comments on: Estately agents versus normal agents http://blog.estately.com/2007/08/13/estately-agents-versus-normal-agents/ A look behind the scenes at Estately, a Seattle area real estate search startup Thu, 28 Aug 2008 23:58:12 +0000 http://wordpress.org/?v=2.0 by: Emily Cross http://blog.estately.com/2007/08/13/estately-agents-versus-normal-agents/#comment-17767 Mon, 21 Jan 2008 04:55:02 +0000 http://blog.estately.com/2007/08/13/estately-agents-versus-normal-agents/#comment-17767 I am a Realtor and I have to say the number one most important thing when serving (yes, I said SERVING) clients, is LISTENING. No matter what your style - hard sales, soft sales etc. - if you don't listen, you can't help and if you can't help, you can't sell. And I don't mean being quiet while your clients talk; I mean HEARING, LISTENING and oh, yes, ASKING QUESTIONS. How can you say you really "care" if you don't really listen? How can you say you serve your clients if you don't listen? So, perhaps we all learned this in kindergarten but listening is hard - it's not easy (why do you think there's so many seminars on it:))!? If an agent listens, they will never have to worry about serving their own needs before someone elses; they won't have to worry about the code of ethics or anything else - they will innately be serving the needs of their clients because they have listened; listened to words...to body language...to underlying meanings...to lifestyle...to objections...to fears. And in listening, by listening, they will have cared and they will have served. -Emily I am a Realtor and I have to say the number one most important thing when serving (yes, I said SERVING) clients, is LISTENING. No matter what your style - hard sales, soft sales etc. - if you don’t listen, you can’t help and if you can’t help, you can’t sell. And I don’t mean being quiet while your clients talk; I mean HEARING, LISTENING and oh, yes, ASKING QUESTIONS. How can you say you really “care” if you don’t really listen? How can you say you serve your clients if you don’t listen? So, perhaps we all learned this in kindergarten but listening is hard - it’s not easy (why do you think there’s so many seminars on it:))!? If an agent listens, they will never have to worry about serving their own needs before someone elses; they won’t have to worry about the code of ethics or anything else - they will innately be serving the needs of their clients because they have listened; listened to words…to body language…to underlying meanings…to lifestyle…to objections…to fears. And in listening, by listening, they will have cared and they will have served.

-Emily

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